You can use Porter’s Five Forces Model to take a step back, analyze and fully understand your competitive environment before you make any strategic decisions. Where can you find a position amongst your competitors that is profitable and difficult to attack?.What forces beyond direct competitors shape your industry?.Porter’s 5 Forces is a straightforward strategic framework that can help you answer these questions and reduce the share of profit leaking to your rivals: With today's fierce competition in almost every industry, it's not a question of if, but it’s a matter of how. Every business strives to prevent its competitors from stealing its profits.